Leveraging a customer-engagement platform saved the firm from cumbersome trial-and-error experiments and costs needed to tweak its own marketing communication strategies
While customer-owned financial institutions in Australia are a boon, undergoing digital transformation on tight resources requires prudent strategizing
By offering bank-to-bank X-as-a-Service solutions to the industry, the bank is tapping government support to improve financial sector competitiveness, resilience
The major exercise is expected to boost service quality, agility and regulatory compliance while providing flexibility and customizability in systems management