The solution reduces transaction time and enhances security, improving customer experience in Hong Kong’s competitive digital banking sector.
Hong Kong’s first and largest digital bank, ZA Bank, was facing the challenge of enhancing its online payment experience to meet growing customer expectations for speed, convenience, and security during e-commerce transactions.
With rising demand for seamless digital payment solutions, the bank was in search of a way to reduce friction at checkout, minimize manual data entry, and strengthen transaction security to improve overall customer satisfaction.
To address these challenges, ZA Bank finally chose to be among the early adopters of a streamlined digital checkout solution that allows registered cardholders to complete online purchases with a single click. This “Click to Pay” technology eliminates the need for customers to repeatedly enter payment details or remember multiple passwords: by securely storing their card information and enabling biometric authentication through their devices. Also:
- The solution bypasses guest checkout processes and reduces form-filling steps, significantly cutting down transaction times from minutes to seconds.
- The methodology behind this solution focuses on integrating digital identity verification and tokenization technologies to protect sensitive payment data while enhancing user convenience.
- By leveraging biometric capabilities such as fingerprint or facial recognition, the system adds an extra layer of security without compromising ease of use. This approach not only accelerates the checkout process, but also helps reduce cart abandonment rates and fraud risks, contributing to a smoother and safer online shopping experience.
According to the bank’s Head of Retail Loan and Card, Corey Chu, “…integrating this streamlined payment feature into our card offering allows us to improve the online checkout process for our users… it delivers speed, convenience, and enhanced security… transforming the way our customers pay online.”
The technology enabling this feature was provided by Visa (HK), the firm that had also set a mandate that all VISA consumer cards support the feature by 25 April 2025. Said its Head of Products (Hong Kong and Macau), Vivian Ying: “…We are pleased to collaborate with ZA Bank to introduce this digital payment solution… it supports a secure and seamless payment environment that meets the evolving needs of consumers, financial institutions, and merchants alike…”
