Surveyed Asian businesses cited growth expectations, cost challenges, stablecoin use, and AI sales adoption by 2030.
Based on a July 2025 survey of 2,330 business owners* and senior decision makers across China, India, Japan, and Singapore on cross-border commerce, payments, and AI adoption in Asia, a payment services provider has shared some findings with the media.
First, 73% of surveyed businesses had indicated they were confident they could reach new customers in international markets over the next 12 months.
Second, 46% of cross-border businesses surveyed expected their overall international sales to grow in that timeframe.
Other findings:
Third, 47% of respondents had cited managing rising costs as a major challenge, while 34% cited navigating economic uncertainty, and 20% cited tariffs and trade restrictions as major barriers. Also:
- 46% or so of respondents had cited plans to start using stablecoins within the next 24 months.
- 54% of the survey organizer’s users in Asia indicated they had engaged in selling goods or services to customers outside their own country during the one-year period from July 2024 through June 2025, with cross-border payments surging by over 30% in hubs such as Singapore.
- 20% of respondents indicated they were implementing agentic AI, and another 47% indicated they were partially or fully prepared to adopt it.
- 82% of respondents indicated expectations to utilize AI-driven sales channels by the year 2030, and 50% indicated expecting at least a portion of their sales to occur through AI channels.
This study’s methodology is limited to self-reporting from a sample of 2,330 business owners* and senior decision makers in four major Asian markets, and findings reflect sentiments and plans at the time of survey (15–26 July) only, without independent verification or extrapolation beyond the sample.
According to Sarita Singh, Regional Head (South-east Asia, India and Greater China), Stripe, the firm that commissioned the survey, “Asia is showing extraordinary resilience and focusing on international growth.”
*No detailed methodology was provided, with only a general statement that “respondents represented organizations of varying sizes, from small businesses to large enterprises, in sales, commerce, finance, and technology roles.” Given that US tariff announcements were ongoing during the survey period, readers are advised to interpret respondents’ views on tariffs within the context of evolving geopolitical developments rather than settled outcomes.
